Is It Possible to Make Real Money with Adsense?

I thought I’d comment on Daniel Lyons’ recent column in Newsweek. Lyons, who said he was a fanatical blogger, complained that he never made any real money with Google Adsense — despite the fact that he got as many as 1.5 million unique visitors to his site on a given month. That flood of visitors, which any blogger would kill for, earned Lyons the princely sum from Adsense, he says, of $1,039.81. To say Lyons’ column is discouraging for bloggers is an understatement.

Yet something about it all just doesn’t make sense to me. I know very little about Adsense, because I use my blogs primarily as lead generators for my businesses, but what little I know tells me that Lyons must have been attracting the wrong sorts of people to his blog — and thus the keywords he was using were low-bid words.

I’ve experimented a little with Adsense and my results, while certainly not spectacular, have been a lot more encouraging than Lyons’. For example, one blog I created, as a test, only gets 135 visitors a day. Yet it nets about 7 clicks a day for an average of $4.35 per day in Adsense revenue.

Okay, so Lyons is right: I’m not going to get rich off of this. But that’s $130 a month ($1,566 a year) for a blog that cost me $10 a year to set up, 30 minutes to create, and which I ignore completely. This blog is set up to syndicate news articles about a particular health topic so it requires no maintenance whatsoever. (It did, however, require some time before I got the traffic I have now… about a year.)

My success with this one test has encouraged me to set up a dozen new test blogs. If I could consistently make $4.35 a day with one blog, I would gladly create 100 like it — assuming, of course, I could identify sufficiently high-paying, low-competition keywords that would attract enough traffic. Revenue of $435 a day still isn’t going to make you rich, but it would be a nice supplement to anyone’s dwindling retirement savings.

As part of my BlogClasses.com curriculum, therefore, I’ve decided to throw myself into Adsense to find out the truth. Is Lyons right — and no one makes any real money blogging, or at least with Adsense? We all know that Internet marketers can make money — literally millions — but they do that with Joint Venture deals and email marketing, NOT with pennies-per-click Adsense. Yet Adsense is the only program many bloggers use… largely because it’s so easy to set up. Joel Comm allegedly makes more than a thousand dollars a day through Adsense, so it’s worth seeing what he does, at the very least.

I’ve decided to set aside a few thousand dollars and buy every Adsense product I can find — products that claim they can help you make real money using Adsense — and try them out. I’ll review them as I use them and tell you, in detail, which ones are worth buying and which ones suck. I’ll also tell you if they improve my Adsense revenue on my test blogs.

I just bought one product, for example, that really, really sucks (although it contains good information for complete beginners.) Here’s a link to the pretty good sales page:

http://www.adsenseoverdrive.com/

I spent $24.00 for this through Clickbank. What I got was a 50-page PDF with triple-spacing and information so general and vague it was an insult to any experienced blogger. You get traffic by posting interesting content. You should experiment with different Adsense formats, colors and placements. You should make sure you’re using high-paying keywords. A total waste of time for anyone but the most inexperienced neophyte.

My next purchase will probably be Joel Comm’s products. I’ve already bought his book, The Adsense Code, but he has a whole array of Internet products and courses. I’ll let you know if any of them are worth spending money on.

Until then, keep blogging. And don’t let Daniel Lyons discourage you too much. I have a feeling that, while his experience as a blogger was no doubt disappointing, it doesn’t have to be that way for everyone.